While SNS centered on videos and images is being touted, blogs have begun to be reconsidered as a tool for disseminating information. Yuka, a popular blogger who has gained popularity from a wide range of people by sharply cutting into social problems that are flooded with information from a woman's perspective, touched on an organization that is making a lot of money by operating Papa Katsu, which is featured in the news every day, and strongly condemned it. The article quickly spread and caught the eye of Shirai, the head of the Papa Katsu Mediation Organization.